LEEMBI / IDENTITY 01

Same you.
New mode.

One identity. Every side of you. A social space for people who never fit in just one box.

Leembi campaign: Same you. New mode.

The colors of doing your own thing.

Ink

#171714

Cream

#F6F3EA

Tangerine

#FF6333

Acid

#DFFF70

Leembi switching-tab mark

Switch the view. Keep the you.

Two offset tabs. One recognizable identity. A mark built around the thing that makes Leembi different.

AaBb.

Big feelings. Clear words.

Heavy sans for the moments that matter. Simple, readable type for everything else. Friendly without trying too hard.

Leembi campaign: young adult creators making a zine together at a skatepark

Identity in the wild.

The generated brand board explores the system across digital, campaign, and physical applications.

Leembi full identity concept board